The History of Glam: How Filter App Became a Fashion Business Tool

The History of Glam

How Filter App Became a Fashion Business Tool

The story of Glam is a story of a B2C application for photo and video editing becoming an AI tool for businesses. An uncommon path but more logical than it seems.

Glam AI effects for photo and video allowed users to generate realistic images and video effects for their projects. Our idea turned Glam into a trendsetter, amazingly popular among users.

 For the 2023 “Barbie” premiere, for example, our team created a movie-inspired beauty filter. The combination of media trends and high-quality AI went viral – who would doubt it?

TikTokers with millions of followers used the mask and average users quickly took the wave.

In the Summer of 2023 we gained over 100 million views on social media, while the Glam app was ranked in the top 5 in several app shops.

The improvement goes hand in hand with changes. In 2024 we are primarily a fashion AI platform. With the help of generative AI we developed a virtual try-on technology. People actively use the Glam application to find matching clothes and try outfits digitally.

Plus, they willingly share their results – fitting photos on social media.

Reviews

Glam AI is working like magic! I’ve tried countless other apps, and have been let down and disappointed so many times. Glam AI starts up right away, with amazing image and video results!

- Sebastien Rodriguez

Solution

AI-fitting solutions became a turning point in our story. The trends show, users cater to digital shopping and brands are already searching for solutions. Fashion brands benefit from Glam AI try-on technology and spread their popularity.

Not to be unfounded, 67% of millennials are proven to prefer online shopping and virtual fashion to offline formats.

This, as brands know, is the most solvent audience in 2024. Trends show that in 2040 about 90% of all shopping deals will shift to online. Looking at zoomers’ customer behavior, the prediction is beyond doubt.

Brands that are already prepared for changes, will be at the forefront of their niche.

About

The tool preserves the client’s skin color and complexion with a realistic beautification.

We can also recreate clothes material, color, texture, and logos. For businesses, it is an obvious way to fasten the customer journey and invest less in each shopping decision.

In the future we’ll be able to create realistic shopping recommendations and digital content.

Glam team consists of AI and fashion enthusiasts who already worked with:  

Our prompt engineers and creators are influencers and experts in the sphere of machine learning.

Together, we develop both branches – entertaining

content for B2C and shopping solutions for B2B.

The History of Glam: How Filter App Became a Fashion Business Tool