At just 25 years old, Paul Shaburov is not only the founder of one of the fastest-growing generative AI startups – he’s also reshaping how we think about content creation, product visualization, and the creative future of e-commerce.
As the founder and CEO of GlamAI, Paul leads a platform that began with playful AI filters and evolved into a business engine for creators, marketers, and retailers alike. His approach is fast, product-driven, and deeply rooted in user behavior – and it’s this instinct that’s propelled GlamAI from a selfie app to a top-ranked visual commerce platform in under a year.
But to understand GlamAI’s trajectory, you need to understand Paul: a self-taught builder, early founder, and GenAI-native thinker whose influence is being felt across industries.
From Self-Starter to Startup Founder: Paul’s Path to AI
Paul Shaburov’s background combines technical acumen with startup grit. With a foundation in applied mathematics and product strategy, he launched multiple ventures before the age of 25, including one that was acquired by Snap Inc.
But unlike many founders in the AI space who emerged from labs or academia, Paul’s experience was grounded in real-world product launches, viral growth, and market testing. He understood early that the best AI products don’t just showcase models – they solve problems.
“The best AI isn’t the most complex,” Paul often says. “It’s the one people can use without thinking.”
This principle would later become a defining characteristic of GlamAI: fast, intuitive, and built for how people already behave.
The Spark Behind GlamAI: Filters, Virality, and an Untapped Need
When GlamAI launched in June 2024, it was framed as a B2C app for AI filters – a tool that let users play with their image, stylize selfies, and generate social content on demand. The early growth came fast:
- Viral adoption on TikTok and Instagram
- 1 million downloads by December
- Top 10 in the U.S. App Store Photo & Video category
- Profitability within 6 months
But underneath the surface, Paul saw something else: a shift in consumer behavior.
People weren’t just having fun, they were trying on identities, visualizing styles, and creating content they would normally need a full production team for.
That insight led to GlamAI’s evolution – from a filter app to an AI-powered visual commerce platform.
“We didn’t build GlamAI just for fashion,” Paul says.
“We built it to empower people, businesses and creators alike, with tools that feel simple, fast, and powerful.”
GlamAI’s Growth Under Paul’s Leadership
By March 2025, GlamAI had:
- Over 1.3 million monthly active users (MAU)
- Ranked as high as #2 in the U.S. and #1 in Australia in the App Store’s Photo & Video category
- Accumulated 5.3 million total downloads
- Reached $2.5M+ in monthly recurring revenue (MRR)
- Achieved a hybrid product-market fit across B2C and B2B
What makes that especially remarkable is how little GlamAI relied on traditional advertising or VC funding. The company grew through product-led adoption, influencer collaboration, and daily iteration.
Paul’s team ran dozens of A/B tests every day, using real usage data to optimize not just features, but flows, packaging, and creative direction.
This relentless product velocity, combined with GlamAI’s creator-first UX, turned it into one of the most viral and sticky GenAI platforms in its category.
Speaking Up: Paul as a Voice in AI, Growth, and Design
As GlamAI’s visibility has grown, so has Paul’s voice in the broader GenAI conversation.
He’s spoken at leading tech and media conferences, offering insights on:
- AI’s role in democratizing content creation
- Gen Z’s evolving approach to self-expression
- Building viral loops through creator-led design
Why speed of execution matters more than technical complexity
He’s also been profiled in:
- CEO Weekly
- Forbes
- Grit Daily
- Rolling Stone UK
- Famesters
- And other outlets covering AI, ecommerce, and startup innovation
What sets Paul apart isn’t just his age – it’s his mindset. He combines a deep intuition for product-market behavior with a rare willingness to ship fast, test fast, and move on.
“I believe in building tools that don’t just automate – they inspire,” Paul says.
“GlamAI isn’t just an app. It’s an invitation to play, experiment, and connect.”
GlamAI’s Business Playbook: Built on Behavior
Under Paul’s leadership, GlamAI didn’t follow the traditional GenAI playbook:
- No big pre-launch hype
- No enterprise-first roadmap
- No obsession with complex APIs or SDKs
Instead, it focused on:
- Visual-first tools that deliver instant value
- Infrastructure that runs fast on mobile
- Natural viral loops baked into the product experience
- A roadmap shaped by what users were already doing
The strategy worked, and soon GlamAI’s audience expanded to include:
- Content creators and micro-influencers
- Product marketers at DTC and retail brands
- Growth teams running UGC and paid social campaigns
- Enterprise innovation teams exploring scalable AI
That’s when GlamAI began quietly attracting attention from large tech acquirers, VC firms, and innovation scouts.
What Paul Is Building Now: The Next Chapter of GlamAI
Today, GlamAI is evolving beyond filters and virtual try-on. Under Paul’s guidance, the team is building:
- Real-time product visualization tools
- Branded content engines for ecommerce
- Photo-to-video generation models
- Lightweight try-on solutions embedded in mobile apps and campaigns
- Adaptors built on top of foundational AI models
The vision is to make GlamAI not just a tool, but a flexible infrastructure layer for visual content, usable by both creators and corporations.
“We want to make AI creation feel natural – like flipping a switch, not launching a project,” Paul explains.
This approach reflects Paul’s broader thesis: the future of creativity is real-time, personal, and low-friction. And GlamAI is building exactly that.
A Founder That C-Level Leaders Are Watching
What makes Paul Shaburov stand out isn’t just his founder story – it’s how quickly he’s become relevant to C-level innovation teams and potential acquirers.
Why execs are paying attention:
- GlamAI proves that consumer AI apps can become business infrastructure
- It shows how GenAI can deliver real commercial outcomes: lower returns, higher conversions, faster content
- It has traction across influencer, retail, and B2B verticals – all with minimal overhead
- Its tech stack is flexible, fast, and already adapting to photo-to-video, real-time rendering, and AR/VR use cases
Paul has turned what started as a viral selfie tool into one of the most versatile content platforms in AI – and he’s done it with speed, clarity, and conviction.
Why This Story Matters
There are thousands of AI tools launching every quarter – many with better funding, larger teams, or flashier demos.
But very few have achieved what GlamAI has:
- Profitability in under 6 months
- Millions of users with minimal CAC
- Active inbound from both creators and corporations
- A platform that blends playfulness and performance in equal measure
And that’s a direct result of how Paul Shaburov leads.
He builds from user behavior, not theoretical frameworks. He talks to his team like a founder, but ships like a product manager. He doesn’t try to dominate the AI space – he builds exactly what it needs.
Final Word
Paul Shaburov may be 25, but he’s building with the urgency of someone who understands how quickly technology and attention moves.
With GlamAI’s continued growth, enterprise curiosity, and expanding product capabilities, he’s not just leading a startup.
He’s designing the infrastructure layer for the next wave of visual commerce, and proving that creativity, speed, and AI don’t have to live in separate silos.
Stay close. GlamAI and Paul are just getting started.
Want to see where GlamAI is heading next? Follow Paul Shaburov and GlamAI on LinkedIn, and stay updated on how they’re building the future of creative AI.
