Sometimes, fashion is more about experience than actual shopping. The velvet-curtained boutiques, the attentive stylists, or even the champagne on arrival— it’s a whole event. And people like it. Today, over 70% of customers expect personalized experiences from companies, or they get frustrated. Private runway previews or one-on-one styling sessions, exclusivity keeps shoppers coming back.
But what happens when a brand wants to bring that same level of personalization online?
Technology has answered this question with virtual dressing rooms. This tech focuses on turning hesitation into confidence and browsers into buyers. Studies show that 30% of online shoppers abandon purchases due to uncertainty about fit. On the other hand, Google reports that brands using virtual technologies have seen conversion rates increase by 94%.
In an industry where every detail matters, virtual fitting room software now connects digital convenience and high-touch service.
The Fashion Experience—Now Digital
In fashion, styling is everything, no matter the price tag. That’s why social media like Pinterest and Instagram are so popular in the industry. For example, in luxury, a Chanel blazer isn’t just a piece of clothing; it’s a statement. And a Valentino dress is an identity. But the same concept applies at every price point. A perfectly styled thrifted vintage find can go viral if worn the right way.
So, it’s not the label but how you wear it that matters. That’s why virtual AI styling tools are gaining traction. They help shoppers see how something fits and check out the full look, making styling more accessible. As a result, these tools can turn inspiration into instant purchases.
Why Fashion Brands Should Care About Virtual Fitting Rooms
Fashion customers expect excellence. If they’re shopping online, they want the same level of service they’d get in-store. Online fitting rooms are able to create this kind of service:
- They give personalized styling assistance. Instead of relying on static images, customers can see how a coat pairs with their overall look, styled to match their tastes.
- Shoppers get faster and more confident in decision-making. Hesitation is the enemy of conversion. If a customer sees a perfectly styled dress on them (virtually), the decision to buy becomes easy and justified.
- There’s reduced reliance on in-store staff. Online sales shouldn’t mean losing that personal touch. Virtual fitting rooms replicate the expertise of an in-store stylist and help customers in any location.
No surprise that luxury brands are quick to adopt virtual tech that makes their shopping experience even more exclusive.
Burberry’s Digital Styling
Burberry, ever the digital innovator, took online shopping to the next level with its virtual styling tool. Instead of browsing, customers could mix and match outfits in real-time, creating the perfect look before hitting add to cart. But they didn’t stop there.
Paired with live stylist consultations, Burberry blended virtual dressing room AI with human expertise. The brand wanted to make sure shoppers got the same high-end experience they’d expect in-store. On top of that, Blueberry encouraged users to share their virtual try-on pictures so they could create extra buzz around the products.
Gucci’s Augmented Shopping Experience
Gucci has always been ahead of the curve, and when it comes to virtual tech, they were one of the first to jump in. Back in 2019, they released AR-powered try-ons in their iOS app, letting shoppers see how shoes looked on their feet. Now, their website offers the same feature for customers to try on different styles, colors, and materials from every angle and even in different lighting.
As more and more fashion brands are shifting to digital, an online dressing room is a feature that can give a competitive edge.
The Fashion Market is Talking—And the Numbers Are Clear
The fashion world is going all-in on digital, and virtual tech is leading the charge. By 2030, fashion brands are expected to double their investment in tech, making online shopping more immersive than ever.
A big push came during the pandemic when people spent more time online, picked up new shopping habits, and got hooked on virtual worlds. In 2021, the average person spent nearly four hours a day on their phone, with about two and a half hours scrolling social media.
No surprise, 48% of online shoppers said the pandemic pushed them to buy fashion online, and 27% loved the convenience. The other 11% were drawn in by better deals and product availability.
But customers go beyond shopping, as 72% of them engaged with brands online in 2021, strengthening digital brand relationships. Even as life returned to normal, digital interactions weren’t going anywhere and are expected to stabilize at around 66% moving forward.
How can fashion brands keep up with digital expectations? One key way is through virtual fitting rooms, which make customer journeys highly personalized.
How Virtual Dressing Rooms Solve Real Business Problems
These virtual showrooms prove to be more than a trend. They help fashion brands tackle real-world challenges linked to customer experience.
Turning Users into Buyers
Customers browsing fashion often hesitate because they can’t fully picture how a piece will fit into their wardrobe or if it’ll look as good on them as it does on a model. The virtual dressing room website erases that doubt.
ASOS virtual fitting room example is augmented reality which lets shoppers try on clothes and get a clear idea of how the item will look on them. The boost in confidence encourages more purchases and turns casual browsers into loyal buyers.
Giving Exceptional Customer Service
AI-driven virtual fitting technology gives personalized styling space, guiding customers through their purchases even when they’re shopping at 2 AM. Some of the main perks for users are their 24/7 availability and no extra cost for such a powerful technology. For brands, this means they can scale their service without sacrificing quality.
Building Customer Loyalty
Yes, these rooms are good for immediate sales, but they also help with long-term customer retention. Their personalized experiences let users experiment with styles before buying, so they can feel more connected to the brand. In simple terms, with a virtual styling room, brands let shoppers try on outfits from their Pinterest boards without ever leaving home. It’s a valuable gain.
Encouraging Social Sharing and Word-of-Mouth
Virtual fitting rooms encourage shoppers to share their looks on social media. When they love how an outfit looks on them, they’re more likely to share it with friends and followers. Brands that make it easy for users to create and share virtual outfits turn customers into brand ambassadors and drive organic social buzz.
Now that the perks of the feature are clear, it might seem like a complex technology that requires a whole team to build and maintain. Luckily, there are ready-made solutions that any brand can use and customize without expensive development or upkeep.
How Can Fashion Brands Set Up a Virtual Dressing Room
Are you thinking about setting up a virtual fitting room for your fashion brand but feeling overwhelmed by the idea of creating something from scratch? The good news is that the ready-made solutions easily integrate into your website or mobile app.
Here’s how it works and how your brand can get started:
1. Choose the Right Solution
First things first, you’ll need to choose a virtual try-on solution that fits your brand’s needs. For example, GlamAI is a ready-to-use system that can be easily integrated into your existing website. This solution is simple to implement, meaning you won’t have to build everything from the ground up.
2. Integrate the Technology into Your Website or App
Once you’ve chosen a solution, the next step is integrating it into your website or app. With GlamAI, this is easy, too. We handle all the setup so you don’t need a whole tech team. In a few simple steps, the software is ready to go, letting customers upload their photos and see how your products look on them.
3. Customize the Virtual Try-On Experience
Most ready-made virtual solutions come with options to customize the experience for your brand. You can upload your products, adjust the fitting process to match your customers’ body shapes, and even add features like background changes or styling tips. The try-on experience will feel personal and aligned with your brand identity.
4. Launch and Start Engaging Your Customers
After integration and customization, it’s time to launch! Your customers can now try on clothes virtually, all while shopping from the comfort of their own homes. Since the solution is complete, you won’t have to worry about any ongoing technical maintenance. The virtual dressing room software will be up and running, offering a fun and engaging shopping experience.
5. Monitor Performance and Optimize
Once the feature is live, you can monitor customer interactions and sales data to see how it’s performing. Use this data to fine-tune your offerings and optimize the customer experience.
The beauty of using ready virtual fitting room solutions is that they allow you to jump right in without the need for complex development or a big budget.
Time to Please Your Buyers with a New Feature
Ready to take your online shopping experience up a notch? Virtual fitting room technology is the perfect way to give your customers a personalized and fun shopping experience without the headache of building complex tech from scratch. With GlamAI, you can add a virtual fitting solution to your website and watch your customers transform from browsers to buyers in no time.
Reach out today, and let’s get your virtual dressing room app set up so your customers can start enjoying shopping like never before. It’s time to make shopping easier, more fun, and way more engaging!